(dramatic music)
-: When you talk about innovation, it's not just
how fast my iPhone can download my Facebook page
but it's really thinking beyond the phone
and all of the different capabilities.
Inside of a building with really fast Wi-Fi
you can do some interesting things
but that all breaks down the moment
the application or the device leaves the building
and goes out into the world.
But with a Wi-Fi like speed
and a coverage that's across the entire United States,
you can look at those problems differently.
If Uber can show up with a human
and get me from point A to point B,
could a car be driven to me, I drive that vehicle
for a few hours out to a destination
and then when I'm done with it,
I leave it at a place and allow the company then
to take back over control of that car.
5G is revolutionary in that, It's really about extending
that whole innovation cycle.
There's a ton of autonomous and semi-autonomous
5G innovations that are available right now
that are making all these different industries
more efficient and delivering better customer service.
CIOs have told us, we've got a budget,
we've got current solutions on 4G.
We think our business could be better with 5G
but we need some help getting there.
And so we've created not only this platform
and the coverage that we talked about,
but an ecosystem where we're willing to sit down
with companies, listen to customers tell us
the problems they hear to for haven't been able to solve,
and then bring in our team of engineers and experts
to share with them some thoughts starters solutions
that we've seen people in their verticals use 5G for
and then solution with the customer.
What's really unique about T-Mobile
for businesses approach to 5G with companies
is that not every application is the same.
We can tailor that, that network be it private,
semi-private, public, low latency, high speed,
all that can be customized
to fit the application for the business.
What's really exciting, is we're gonna do
what we call a Realization Of Value, ROV.
T-Mobile's putting up the first quarter million dollars
for any company that wants
to go down the 5G innovation path with us.
And the reason why we call it a realization of value
is we're confident that 5G
will make a difference in their business.
So we really believe we've got the right approach
to help customers take the buzz and the excitement around 5G
and turn it into a commercial success
for their particular business.
5G, it's not just for specific industries.
We're excited to work with our 5G
and our advanced network services
with a number of different airlines
and how they're thinking about customer care
and on time departures and all the technology there.
If I can have five people tap in
to all of the moving pieces at an airport for example,
to get all the drink carts and the baggage carts
where they need to be with a reduced number of people.
You can just see some good cost efficiency arguments there
and that's real and that's important
as we compete on the global scale.
We've seen it in some of the largest logistical companies
names you obviously deal with every day
as you ship and receive packages
to businesses and to consumers.
Anyone who's been to a large theme park,
the technology that takes to run one of those things
and the efficiency gain, to not only ensure
great guest experience but also safe guest experiences.
And the list goes on and on.
That's what really makes 5G unique.
It's not just for your tablet and your phone,
it's really any piece of technology
that needs to communicate with the cloud
to make decisions and then to inform the next action.
But what's even more exciting is it opens up on the top
and on the revenue side, enhanced experiences
that consumers and businesses are willing to pay for.
And that profitability is capital
that gets infused back into the business
to drive the next innovation.
The importance of 5G is interesting.
It makes the experience so rich
that a customer doesn't think about the technology.
They think about the outcome.
So, there's really not an application that's off limits.
There really is no limit to this.
The technology is there.
And I think we'll look back and see in 5G
is that sort of move from the 20th century
into more of what we see almost in movies
where we're pulling up diagrams in the sky
and tinkering with our design and then deploying that
through the cloud out to whatever the application is.
I think it's incredibly exciting time
and we're just getting started.
(gentle music)